When you need to boost your business while you wait for your SEO to kick in, you may want to consider using paid advertising to generate sales. You can use social media platforms to do this, and when your campaign is well optimised and run correctly, you can see significant returns on your investment. Below are some of the best platforms you can use to help you with this and make your business a resounding success before your SEO starts working.
Facebook Advertising
One of the most popular platforms to advertise a business is Facebook, and they have various types of ads you can choose to use. You can use text ads, image ads, video ads, and using these ads can be highly lucrative when you use a Facebook marketing agency to assist you with your campaign. You can target your potential customers with laser-like precision using various metrics, including:
- Age
- Sex
- Location
- Likes
- Dislikes
- Religion
- Sexual Orientation
- Hobbies
LinkedIn Advertising
If you want to make B2B sales, LinkedIn is an excellent platform you can consider using for your business. You can get your adverts in front of a company’s decision-makers and help increase your sales when you have a well-optimised campaign. You can use similar metrics to Facebook to target your audience, and you can see excellent returns on your investment and help boost your brand awareness.
YouTube Advertising
You can also consider using YouTube to advertise your business, an excellent platform to boost brand awareness and generate sales. You can use various types of adverts on this platform, including video ads, text ads, and image-based ads. You can also use similar metrics to the other platforms to target your audience and ensure your ads get in front of people that your ads are relevant to and help boost your sales.
Instagram Ads
Some companies do not bother marketing their website, and instead, they use Instagram to generate sales for their business. It is an excellent platform to use for this purpose, and they also have the same types of ads you can use as other social media platforms. You can use your Instagram account to advertise and take sales simultaneously, and it can be highly lucrative for your company.
These are a few of the social media platforms you can use for advertising your business and generating sales, but there are more besides. It is always best to use a digital agency to help you with this if you have no experience with paid ads on social media, and they can help you see an excellent return on your investment.